Should you Professionally Style your home when selling?

Have you ever thought about property styling for your home but just not sure whether it is worth it or not? If the answer is yes, then let us help you more understand the advantages, and how it can become an amazing weapon to increase your home’s appeal and maximise your sale price. As selling agents, we have seen time, and time again, how big an impact presentation of the home makes on the final selling price.

First, what is property styling? Property styling or “home staging” is the preparation of a property or private residence for sale in the real estate marketplace. Styling techniques focus on maximising a property’s appeal, by ensuring it is a welcoming, and attractive product, that any potential buyer can see himself/herself living in and, thus, desire to purchase. It may involve rearranging of furniture or removing certain items or just plain decluttering. In short, property styling provides a substantial boost to the value of your home, and in most cases (if the seller isn’t confident in what they are doing) a professional property stylist is the one who provides this service.

Here are some benefits of hiring a professional stylist to maximise property sale price:

EXPERT SELECTIONS IN TERMS OF SPACE, CONCEPT & TIME EFFICIENCY

Having a professional stylist to help you will make it easier to know what furniture and decorations are going to fit your home perfectly. As you know, interior experts not only know what’s best for your home with regard to design; they can also add warmth and character to it, and even make the most of its available space, by providing potential buyers an idea. of not only, how many accessories can fit in the space, but also how the space can be used.

In addition, property stylists are also aware of the time pressures, in selling a property. In line with this, they know how to accommodate this kind of service that is not only highly effective and rewarding but also very time efficient. With them, the completion of property styling can sometimes be accomplished in just a matter of days!

ATTRACT A TARGET DEMOGRAPHIC & STAND ABOVE THE REST 

While you can DIY the style you want to achieve for your home, which can also be effective, let us not forget that property stylists have already met numerous buyers throughout their profession, and they can use their experience and expert knowledge to assist you with creating a look and feel that will appeal to a specific type of buyer (e.g. a family composed of professionals or maybe a newly wed in their twenties). Additionally, property stylists also do not have an emotional attachment to the property, which means they are looking at it objectively in order to acquire efficiency in the results.

Aside from these, property stylists also know how to make your property, among the abundance of similar properties on the market, stand out from the crowd. Most important of all, they can help you create a great first impression.

BOOST ONLINE PRESENCE

According to a study by the National Association of Realtors (NAR), at least 90% of buyers are searching for properties on the Internet, which means you have to capture your property the way it would make a strong first impression to potential buyers; and as mentioned in the previous point, property stylists are certainly the ones who can help you with this. Not only can they give a positive impact on buyers who are physically inspecting your property, but they can also attract more potential buyers from the online community who are browsing real estate listings online.

They also work closely with photographers to ensure that the selling-features of your home are highlighted and that any flaws are subdued in the most attractive way possible. This also means more people coming into your open homes, as well as a more competitive bidding market.

MAXIMISE SALE PRICE

Finally, the most important reason why hiring a property stylist is worth it is the fact that property styling or home staging maximises the overall sales price significantly. Given all the benefits property styling provides, you can definitely sell your home for a higher price than you could think of. As Agents, we typically see professionally styled properties sell for significantly higher prices, sometimes $20,000, $50,000, even as much as $100,000 higher, depending on the home’s price bracket. There is even a survey study that reveals how styling your home could boost the final sale price by between 7.5%. In summary, having the right pieces within a space and arranged in the right way can make a huge difference as it displays the ultimate potential of the home.

In summary, while professionally styling your home does come at a cost, as any professional service does, there is strong evidence to suggest that, the gain will far outweigh the cost. After all, the number one goal when selling, is to increase the end sale price.